Crypto exchange Gate enters prediction market space with white-label builder for businesses

As prediction markets gain traction, more businesses are looking to add forecasting tools to their existing apps. Gate, a Panama-based cryptocurrency exchange, is seeking to meet that demand with infrastructure that lets companies integrate those features into their own products.

Launched in August, the service is open to brokers, Web3 applications, and trading platforms alike. The product, called Event Contracts Builder, is part of Gate’s decentralized-exchange infrastructure platform, Gate DexBuilder.

“These companies can quickly integrate prediction market functionality [and] not have to spend a ton of tech resources … to build the entire infra behind it,” Jason Fung, head of Gate DexBuilder, told Fortune.

The exchange’s expansion comes amid an explosion in the popularity of prediction markets. These platforms, which allow bettors to place wagers on virtually everything, are serving as a new way to gauge public sentiment.

Kalshi and Polymarket dominate the industry, and consumer-facing businesses have begun incorporating their market data and event contracts into their own products.

Gate itself first entered that ecosystem as a Polymarket partner. Earlier this year, the exchange integrated Polymarket Builder, a tool that lets exchanges and apps offer Polymarket’s existing prediction markets within their own products. Fung said Gate was the first exchange to integrate it. That experience helped shape Gate’s own offering, and inspired it to compete with its former partner.

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